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The Best SaaS Content Marketing Blog
Or at least it's pretty close, right?
Digital Advertising
How To Advertise For SaaS: A Comprehensive Guide
This guide will dig into the top advertising channels for SaaS, how to use them to their full potential, and key advertising tactics to keep in mind as you grow your business.
Growth
What No One Told You About Your SaaS Marketing Budget
While it might be tempting, indiscriminately hacking away at your marketing budget is like performing surgery with a chainsaw. It might be a quick fix, but the long-term consequences can be disastrous.
Growth
Why You Should Ignore Fads And Embrace Evidence-Based Marketing
You can think of Evidence-Based Marketing as your antidote to marketing bullsh*t. Given the abundance of danger out there, you are going to need it.
SEO
A Founder’s Guide to SaaS SEO in 2024 and Beyond
A complete, actionable guide to SaaS SEO. I go into detail about the business side of SaaS SEO and how you can use SEO to drive bottom-line impact.
Growth
Decoding the SaaS Magic Number & What It Means For Your Business
The magic of the SaaS Magic Number lies in helping you see how much revenue you’re creating for the cost of acquiring new customers with your sales and marketing investments.
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Blog
Analytics & Attribution
Learn how content performance can be measured and reported on
Analytics & Attribution
SaaS Companies: You Should Take Conversion Rates with a Grain of Salt
Knowing how to properly calculate conversion rates is crucial for SaaS companies. However, the calculation is not as simple as it may seem on the surface and can even be misleading in some cases.
Analytics & Attribution
B2B SaaS Retention Rate: the Ultimate Guide
In this article, we’ll talk about the three types of retention rates for SaaS businesses, how to calculate them, and how to interpret them.
Analytics & Attribution
Don't Let SaaS Churn Sink Your Business!
To fully comprehend the effects of SaaS churn on growth and find ways to minimize it, it's crucial to recognize the various types of churn and their impact.
Analytics & Attribution
3 Content Marketing Analytics Frameworks for SaaS
I want to look at content marketing reporting from the trenches by providing 3 different frameworks that correspond to 3 different levels of commitment to content marketing measurement.
Blog
Growth
Valuable advice about Growth and Marketing Self-Defense
Growth
What No One Told You About Your SaaS Marketing Budget
While it might be tempting, indiscriminately hacking away at your marketing budget is like performing surgery with a chainsaw. It might be a quick fix, but the long-term consequences can be disastrous.
Growth
Why You Should Ignore Fads And Embrace Evidence-Based Marketing
You can think of Evidence-Based Marketing as your antidote to marketing bullsh*t. Given the abundance of danger out there, you are going to need it.
Growth
Why Measuring Marketing ROI Is A Tough Balancing Act for SaaS Companies
Everyone's talking about Marketing ROI, but very few people actually tell you the real story. Let's dive into the specifics, and how to make the most of your marketing efforts.
Growth
Decoding the SaaS Magic Number & What It Means For Your Business
The magic of the SaaS Magic Number lies in helping you see how much revenue you’re creating for the cost of acquiring new customers with your sales and marketing investments.
Blog
Search Engine Optimization
The only SaaS SEO guides you'll ever need
SEO
The Proactive Guide to Technical SEO for SaaS Companies
Great content doesn’t offset the negative impact of broken technical SEO.
SEO
The Truth about SEO for SaaS Startups
For SaaS Startups, the earlier you invest in SEO, the better
SEO
A Founder’s Guide to SaaS SEO in 2024 and Beyond
A complete, actionable guide to SaaS SEO. I go into detail about the business side of SaaS SEO and how you can use SEO to drive bottom-line impact.
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SEO
Why the SaaS Keyword Research Game Is Changing, And What You Can Do To Win
The SaaS Keyword Research landscape is changing. Topics matter more than keywords: we're looking at why, how to pivot, and what it means for content teams.
Blog
SaaS Pricing
Learn how to leverage SaaS pricing to grow your user base and reduce churn.
Saas Pricing
The Guide to SaaS Psychological Pricing
In this article, we will explore the different psychological pricing tactics and how to implement them within the SaaS industry in order to boost sales and enhance customer perception.
Saas Pricing
SaaS Pricing Strategy can Make Or Break Your Business
SaaS pricing strategies range from arbitrary number selection to fully optimized, value-focused plans.
Saas Pricing
Demand Based Pricing: A Good Way of Assessing The Market
Demand-based pricing is a strategic approach that involves setting the price of a product or service based on consumer demand. The objective is to maximize sales and profits by charging customers an amount they are willing to pay.
Saas Pricing
Price Skimming, Great To Generate Initial Revenue
Skimming is a pricing strategy where you initially set your SaaS prices higher than usual, then gradually lower them over time. The idea is to attract a smaller target market first and generate initial revenue.
Blog
Content Marketing
Learn how to design a great content marketing strategy
Content Marketing
How To Scale Content Creation for SaaS Without Burning Out
Scaling content creation for SaaS isn’t just a question of producing more content pieces. It’s a much more complex process if you aim to do it well.
Content Marketing
Unlock the Power of Bottom of the Funnel Content
BOFU content marks the end of the buyer's journey. It's what prospects engage with to finalize their decision before making a purchase.
Content Marketing
The Content Marketing Funnel Is Killing Your Content Strategy
Let’s explore what the content marketing funnel is, what it means for most brands and marketers, and above all, why it’s probably more of a burden than anything else.
Content Marketing
The REAL Guide to Fix Content Cannibalization Once and for All
Targeting a keyword over and over again will do more harm than good for your website. Fix keyword cannibalization for good to stop watching your rankings fall.
Blog
Digital Advertising
Learn how to accurately build good advertising campaigns
Digital Advertising
How To Get The Most Out Of Your SaaS Display Ads
Let’s face it — most users aren’t happy to see display ads, so in order to have any impact at all, they absolutely must be well-crafted.
Digital Advertising
Why SaaS companies often neglect Facebook Ads
While it’s definitely not useful for every SaaS, Facebook still has much to offer thanks to its huge reach (that’s right—turns out it’s not JUST boomers) and also its incredible targeting power.
Digital Advertising
How To Advertise For SaaS: A Comprehensive Guide
This guide will dig into the top advertising channels for SaaS, how to use them to their full potential, and key advertising tactics to keep in mind as you grow your business.
Blog
eCommerce SEO
All our legacy content on eCommerce SEO, and how to make it work
Digital Advertising
How To Get The Most Out Of Your SaaS Display Ads
Let’s face it — most users aren’t happy to see display ads, so in order to have any impact at all, they absolutely must be well-crafted.
Digital Advertising
Why SaaS companies often neglect Facebook Ads
While it’s definitely not useful for every SaaS, Facebook still has much to offer thanks to its huge reach (that’s right—turns out it’s not JUST boomers) and also its incredible targeting power.
Digital Advertising
How To Advertise For SaaS: A Comprehensive Guide
This guide will dig into the top advertising channels for SaaS, how to use them to their full potential, and key advertising tactics to keep in mind as you grow your business.
Blog
Linkbuilding
Learn how to build linkbuilding campaigns and succeed
Linkbuilding
The Guide to Link Building for SaaS Companies
While content creation is crucial to ranking in Google, it won’t bring you the results you’re looking for without a proper link building strategy.
Linkbuilding
Why Link Quality Matters More Than Link Quantity in SEO & Link Building
Building links in 2022 is very hard - let me tell you why you should go with quality over quantity, and let’s look at how effective linkbuilding can be.
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