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The Best SaaSÂ Content Marketing Blog
Or at least it's pretty close, right?
Digital Advertising
Facebook Ads for SaaS: What You Must Know
While it’s definitely not useful for every SaaS, Facebook still has much to offer thanks to its huge reach (that’s right—turns out it’s not JUST boomers) and also its incredible targeting power.Â
Content Marketing
Use Content Briefs to Create Content at Scale [+ Template]
The content brief is the first step of a content creation process – be it for blog posts, e-books or white papers – it is also the best way to make sure that all involved parties are aligned at every step of content creation.
Saas Pricing
Freemium Pricing: Great to Improve SaaS Customer Acquisition
The freemium model is one of many pricing models used by SaaS companies. By offering a free service to most users, it is primarily a growth strategy, as opposed to a standalone business model.
Saas Pricing
Tiered Pricing Model: Great to Maximize SaaS Revenue
Tiered pricing is a common billing strategy used by many companies. This approach involves offering different levels of service or products based on predefined tiers.
Saas Pricing
Per Active User Pricing, an Alternative to Per User Pricing
Consider the per active user pricing as an alternative to the per user pricing model. With this approach, customers pay for the individuals who actively use the product. This eases customer concerns about overspending
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Blog
Analytics & Attribution
Learn how content performance can be measured and reported on
Analytics & Attribution
B2B SaaS Retention Rate: the Ultimate Guide
In this article, we’ll talk about the three types of retention rates for SaaS businesses, how to calculate them, and how to interpret them.Â
Analytics & Attribution
Don't Let SaaS Churn Sink Your Business!
To fully comprehend the effects of SaaS churn on growth and find ways to minimize it, it's crucial to recognize the various types of churn and their impact.
Analytics & Attribution
3 Content Marketing Analytics Frameworks for SaaS
I want to look at content marketing reporting from the trenches by providing 3 different frameworks that correspond to 3 different levels of commitment to content marketing measurement.
Analytics & Attribution
How To Do Content Marketing Attribution in 2023 (and why it’s skewed)
Content marketing isn’t just about lead generation and conversions that can be measured in a few clicks - it’s an ecosystem. That’s why attribution can be pretty tricky when it comes to content marketing.Â
Blog
Growth
Valuable advice about Growth and Marketing Self-Defense
Growth
Why Measuring Marketing ROI Is A Tough Balancing Act for SaaS Companies
Everyone's talking about Marketing ROI, but very few people actually tell you the real story. Let's dive into the specifics, and how to make the most of your marketing efforts.
Growth
Decoding the SaaS Magic Number & What It Means For Your Business
The magic of the SaaS Magic Number lies in helping you see how much revenue you’re creating for the cost of acquiring new customers with your sales and marketing investments.Â
Growth
Scaling a SaaS Business in 2023 Might Not Be as Easy as It Used to Be. Here’s Why
In 2023, SaaS business owners need to shift their mindset from hasty and short-term scaling methods to more strategic and sustainable ones.
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Growth
You May Be Losing Your SaaS Money through Positioning. Here’s Why.
SaaS positioning, or SaaS product positioning, is the position your company choose on the market. Discover how it can impact your revenue.
Blog
Search Engine Optimization
The only SaaSÂ SEOÂ guides you'll ever need
SEO
The Proactive Guide to Technical SEO for SaaS Companies
Great content doesn’t offset the negative impact of broken technical SEO.
SEO
A Founder's Guide to SaaS SEO
A complete, actionable guide about SaaS SEO. I go in detail about the business side of SaaS SEO, and how you can use SEO to drive bottom-line impact.
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SEO
Why the SaaS Keyword Research Game Is Changing, And What You Can Do To Win
The SaaS Keyword Research landscape is changing. Topics matter more than keywords: we're looking at why, how to pivot, and what it means for content teams.
Blog
SaaSÂ Pricing
Learn how to leverage SaaS pricing to grow your user base and reduce churn.
Saas Pricing
The Pros And Cons Of 8 SaaS Pricing Strategies
SaaS pricing strategies range from arbitrary number selection to fully optimized, value-focused plans.
Saas Pricing
Demand Based Pricing: A Good Way of Assessing The Market
Demand-based pricing is a strategic approach that involves setting the price of a product or service based on consumer demand. The objective is to maximize sales and profits by charging customers an amount they are willing to pay.
Saas Pricing
Price Skimming, Great To Generate Initial Revenue
Skimming is a pricing strategy where you initially set your SaaS prices higher than usual, then gradually lower them over time. The idea is to attract a smaller target market first and generate initial revenue.Â
Saas Pricing
Captive Pricing For SaaS: An Excellent Way To Attract Customers
Captive pricing, also known as captive product pricing, is a pricing strategy where a "core" product is offered at a lower price, but additional products required to fully use the core product are charged separately.Â
Blog
Content Marketing
Learn how to design a great content marketing strategy
Content Marketing
How To Scale Content Creation
Scaling content creation isn’t just a question of producing more content pieces. It’s a much more complex process - if you aim to do it well.Â
Content Marketing
Unlock the Power of Bottom of the Funnel Content
BOFU content marks the end of the buyer's journey. It's what prospects engage with to finalize their decision before making a purchase.
Content Marketing
The Content Marketing Funnel Is Killing Your Content Strategy
Let’s explore what the content marketing funnel is, what it means for most brands and marketers, and above all, why it’s probably more of a burden than anything else.
Content Marketing
The REAL Guide to Fix Content Cannibalization Once and for All
Targeting a keyword over and over again will do more harm than good for your website. Fix keyword cannibalization for good to stop watching your rankings fall.
Blog
Digital Advertising
Learn how to accurately build good advertising campaigns
Digital Advertising
Why Use Display Advertising for eCommerce?
Why use diplay advertising for ecommerce? Discover the pros and cons of display advertising as a marketing method to promote your ecommerce website.
Digital Advertising
Facebook Ads for SaaS: What You Must Know
While it’s definitely not useful for every SaaS, Facebook still has much to offer thanks to its huge reach (that’s right—turns out it’s not JUST boomers) and also its incredible targeting power.Â
Digital Advertising
How to Set up Store Visit Conversion Tracking for your eCommerce
Tracking store visit conversions shows you how much your digital ads boost store walk-ins. Here is how to set up eCommerce store visit conversion tracking.
Digital Advertising
eCommerce Display Ads: Our Complete Guide
What should you prioritize: display ads or social media ads? Discover the difference between the two and find out which strategy is best for your ecommerce.
Blog
eCommerce SEO
All our legacy content on eCommerce SEO, and how to make it work
Digital Advertising
Why Use Display Advertising for eCommerce?
Why use diplay advertising for ecommerce? Discover the pros and cons of display advertising as a marketing method to promote your ecommerce website.
Digital Advertising
Facebook Ads for SaaS: What You Must Know
While it’s definitely not useful for every SaaS, Facebook still has much to offer thanks to its huge reach (that’s right—turns out it’s not JUST boomers) and also its incredible targeting power.Â
Digital Advertising
How to Set up Store Visit Conversion Tracking for your eCommerce
Tracking store visit conversions shows you how much your digital ads boost store walk-ins. Here is how to set up eCommerce store visit conversion tracking.
Digital Advertising
eCommerce Display Ads: Our Complete Guide
What should you prioritize: display ads or social media ads? Discover the difference between the two and find out which strategy is best for your ecommerce.
Blog
Linkbuilding
Learn how to build linkbuilding campaigns and succeed
Linkbuilding
The Guide to Link Building for SaaS Companies
While content creation is crucial to ranking in Google, it won’t bring you the results you’re looking for without a proper link building strategy.
Linkbuilding
Why Link Quality Matters More Than Link Quantity in SEO & Link Building
Building links in 2022 is very hard - let me tell you why you should go with quality over quantity, and let’s look at how effective linkbuilding can be.
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