Digital Advertising

How To Get The Most Out Of Your SaaS Display Ads

Let’s face it — most users aren’t happy to see display ads, so in order to have any impact at all, they absolutely must be well-crafted.
Alexis Herrington
January 23, 2024
10 min
Analytics & Attribution

SaaS Companies: You Should Take Conversion Rates with a Grain of Salt

Knowing how to properly calculate conversion rates is crucial for SaaS companies. However, the calculation is not as simple as it may seem on the surface and can even be misleading in some cases.
Alexis Herrington
December 28, 2023
14 min
Content Marketing

A Guide to Long-Form Content for SaaS Companies

Long-form content is crucial in the content marketing game, especially in the high-ticket SaaS game — and B2B in general. 
Kristin Myshkin
December 21, 2023
7 min
Saas Pricing

The Guide to SaaS Psychological Pricing

In this article, we will explore the different psychological pricing tactics and how to implement them within the SaaS industry in order to boost sales and enhance customer perception.
Laura Ballarin
December 11, 2023

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Blog

Analytics & Attribution

Learn how content performance can be measured and reported on

Analytics & Attribution

SaaS Companies: You Should Take Conversion Rates with a Grain of Salt

Knowing how to properly calculate conversion rates is crucial for SaaS companies. However, the calculation is not as simple as it may seem on the surface and can even be misleading in some cases.
Alexis Herrington
December 28, 2023
14 min
Analytics & Attribution

B2B SaaS Retention Rate: the Ultimate Guide

In this article, we’ll talk about the three types of retention rates for SaaS businesses, how to calculate them, and how to interpret them. 
Kristin Myshkin
October 25, 2023
5 min
Analytics & Attribution

Don't Let SaaS Churn Sink Your Business!

To fully comprehend the effects of SaaS churn on growth and find ways to minimize it, it's crucial to recognize the various types of churn and their impact.
Laura Ballarin
July 11, 2023
7 min
Analytics & Attribution

3 Content Marketing Analytics Frameworks for SaaS

I want to look at content marketing reporting from the trenches by providing 3 different frameworks that correspond to 3 different levels of commitment to content marketing measurement.
Vince Moreau
May 14, 2023
7 min
Blog

Growth

Valuable advice about Growth and Marketing Self-Defense

Growth

Why Measuring Marketing ROI Is A Tough Balancing Act for SaaS Companies

Everyone's talking about Marketing ROI, but very few people actually tell you the real story. Let's dive into the specifics, and how to make the most of your marketing efforts.
Alexis Herrington
October 23, 2023
8 min
Growth

Decoding the SaaS Magic Number & What It Means For Your Business

The magic of the SaaS Magic Number lies in helping you see how much revenue you’re creating for the cost of acquiring new customers with your sales and marketing investments. 
Vince Moreau
June 22, 2023
5 min
Growth

Scaling a SaaS Business in 2024 Might Not Be as Easy as It Used to Be. Here’s Why

In 2024, SaaS business owners need to shift their mindset from hasty and short-term scaling methods to more strategic and sustainable ones.
Kristin Myshkin
March 27, 2023
8 min
Growth

You May Be Losing Your SaaS Money through Positioning. Here’s Why.

SaaS positioning, or SaaS product positioning, is the position your company chooses on the market. Discover how it can impact your revenue.
Kristin Myshkin
October 26, 2023
10 min
Blog

Search Engine Optimization

The only SaaS SEO guides you'll ever need

SEO

The Proactive Guide to Technical SEO for SaaS Companies

Great content doesn’t offset the negative impact of broken technical SEO.
Vince Moreau
December 8, 2022
SEO

The Truth about SEO for SaaS Startups

For SaaS Startups, the earlier you invest in SEO, the better
Vince Moreau
December 9, 2022
SEO

SaaS SEO: The Best Time To Start Is Always Now

A complete, actionable guide to SaaS SEO. I go into detail about the business side of SaaS SEO and how you can use SEO to drive bottom-line impact.
Vince Moreau
July 23, 2022
SEO

Why the SaaS Keyword Research Game Is Changing, And What You Can Do To Win

The SaaS Keyword Research landscape is changing. Topics matter more than keywords: we're looking at why, how to pivot, and what it means for content teams.
Vince Moreau
July 23, 2022
Blog

SaaS Pricing

Learn how to leverage SaaS pricing to grow your user base and reduce churn.

Saas Pricing

The Guide to SaaS Psychological Pricing

In this article, we will explore the different psychological pricing tactics and how to implement them within the SaaS industry in order to boost sales and enhance customer perception.
Laura Ballarin
December 11, 2023
Saas Pricing

SaaS Pricing Strategy can Make Or Break Your Business

SaaS pricing strategies range from arbitrary number selection to fully optimized, value-focused plans.
Laura Ballarin
November 9, 2023
12 min
Saas Pricing

Demand Based Pricing: A Good Way of Assessing The Market

Demand-based pricing is a strategic approach that involves setting the price of a product or service based on consumer demand. The objective is to maximize sales and profits by charging customers an amount they are willing to pay.
Laura Ballarin
November 2, 2023
5 minutes
Saas Pricing

Price Skimming, Great To Generate Initial Revenue

Skimming is a pricing strategy where you initially set your SaaS prices higher than usual, then gradually lower them over time. The idea is to attract a smaller target market first and generate initial revenue. 
Laura Ballarin
October 31, 2023
6 min
Blog

Content Marketing

Learn how to design a great content marketing strategy

Content Marketing

How To Scale Content Creation for SaaS Without Burning Out

Scaling content creation for SaaS isn’t just a question of producing more content pieces. It’s a much more complex process if you aim to do it well. 
Vince Moreau
July 18, 2023
7 min
Content Marketing

Unlock the Power of Bottom of the Funnel Content

BOFU content marks the end of the buyer's journey. It's what prospects engage with to finalize their decision before making a purchase.
Laura Ballarin
July 10, 2023
8 min
Content Marketing

The Content Marketing Funnel Is Killing Your Content Strategy

Let’s explore what the content marketing funnel is, what it means for most brands and marketers, and above all, why it’s probably more of a burden than anything else.
Vince Moreau
July 4, 2023
6 min
Content Marketing

The REAL Guide to Fix Content Cannibalization Once and for All

Targeting a keyword over and over again will do more harm than good for your website. Fix keyword cannibalization for good to stop watching your rankings fall.
Laura Ballarin
June 22, 2023
Blog

Digital Advertising

Learn how to accurately build good advertising campaigns

Digital Advertising

How To Get The Most Out Of Your SaaS Display Ads

Let’s face it — most users aren’t happy to see display ads, so in order to have any impact at all, they absolutely must be well-crafted.
Alexis Herrington
January 23, 2024
10 min
Digital Advertising

Why SaaS companies often neglect Facebook Ads

While it’s definitely not useful for every SaaS, Facebook still has much to offer thanks to its huge reach (that’s right—turns out it’s not JUST boomers) and also its incredible targeting power. 
Alexis Herrington
November 28, 2023
5 min
Blog

eCommerce SEO

All our legacy content on eCommerce SEO, and how to make it work

Digital Advertising

How To Get The Most Out Of Your SaaS Display Ads

Let’s face it — most users aren’t happy to see display ads, so in order to have any impact at all, they absolutely must be well-crafted.
Alexis Herrington
January 23, 2024
10 min
Digital Advertising

Why SaaS companies often neglect Facebook Ads

While it’s definitely not useful for every SaaS, Facebook still has much to offer thanks to its huge reach (that’s right—turns out it’s not JUST boomers) and also its incredible targeting power. 
Alexis Herrington
November 28, 2023
5 min
Blog

Linkbuilding

Learn how to build linkbuilding campaigns and succeed

Linkbuilding

The Guide to Link Building for SaaS Companies

While content creation is crucial to ranking in Google, it won’t bring you the results you’re looking for without a proper link building strategy.
Vince Moreau
December 12, 2022
Linkbuilding

Why Link Quality Matters More Than Link Quantity in SEO & Link Building

Building links in 2022 is very hard - let me tell you why you should go with quality over quantity, and let’s look at how effective linkbuilding can be.
Vince Moreau
July 23, 2022

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