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Laura Ballarin

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Saas Pricing

The Pros And Cons Of 8 SaaS Pricing Strategies

SaaS pricing strategies range from arbitrary number selection to fully optimized, value-focused plans.
Laura Ballarin
5/12/2023
12 min
Saas Pricing

Demand Based Pricing: A Good Way of Assessing The Market

Demand-based pricing is a strategic approach that involves setting the price of a product or service based on consumer demand. The objective is to maximize sales and profits by charging customers an amount they are willing to pay.
Laura Ballarin
5/12/2023
5 minutes
Saas Pricing

Price Skimming, Great To Generate Initial Revenue

Skimming is a pricing strategy where you initially set your SaaS prices higher than usual, then gradually lower them over time. The idea is to attract a smaller target market first and generate initial revenue. 
Laura Ballarin
5/12/2023
6 min
Saas Pricing

Captive Pricing For SaaS: An Excellent Way To Attract Customers

Captive pricing, also known as captive product pricing, is a pricing strategy where a "core" product is offered at a lower price, but additional products required to fully use the core product are charged separately. 
Laura Ballarin
5/12/2023
6 min
Saas Pricing

Competitor Based Pricing: Great For Early-Stage SaaS

Competition-based pricing sets prices based on competitors, ignoring production costs, product value, and consumer demand. This approach may fail to reflect the true worth of offerings.
Laura Ballarin
5/12/2023
6 min
Saas Pricing

The Guide to SaaS Penetration Pricing

Penetration pricing is a strategy used by SaaS companies and other businesses to draw in customers for a new product or service by initially setting a lower price.
Laura Ballarin
5/12/2023
7 min
Saas Pricing

Cost Plus Pricing, a Starting Point For Many SaaS Companies

Cost plus pricing is a pricing strategy that doesn't take into account competitor pricing, perceived value, or customer price sensitivity. However, it can be a useful starting point when you have limited information.
Laura Ballarin
5/12/2023
7 min
Saas Pricing

SaaS Dynamic Pricing: Finding the Ideal Balance between Making a Profit and Satisfying Customers

Discover why dynamic pricing is becoming such a popular and effective strategy for SaaS businesses, and find out how you can use this method to maximize your company's revenue.
Laura Ballarin
5/12/2023
7 min
Saas Pricing

Value-Based Pricing: a Must Have for SaaS Companies

Value-based pricing is a remarkably potent option for numerous SaaS companies. It entails determining the ultimate price based on what the customer truly values the most.
Laura Ballarin
5/12/2023
7 min
Saas Pricing

Per Active User Pricing, an Alternative to Per User Pricing

Consider the per active user pricing as an alternative to the per user pricing model. With this approach, customers pay for the individuals who actively use the product. This eases customer concerns about overspending
Laura Ballarin
5/12/2023
5 min
Saas Pricing

Feature Based Pricing for SaaS : Often Paired with Other Pricing Models

Feature-based pricing, a popular SaaS pricing model, allows companies to set prices based on the level of functionality provided. This approach is often used alongside tiered pricing, where more features come at a higher cost.
Laura Ballarin
5/12/2023
7 min
Saas Pricing

Per User Pricing for SaaS: the Best Way to Kill your Growth

Per user pricing was once seen as the standard for SaaS companies, but it may not be the best approach for everyone. In fact, some consider it to be one of the worst pricing models.
Laura Ballarin
5/12/2023
7 min
Saas Pricing

Flat Rate Pricing Model: Rarely Used in the SaaS Ecosystem

Most SaaS companies avoid flat rate pricing due to its lack of adaptability and flexibility. While a few companies have made it work, the industry thrives on being able to quickly adjust to changes.
Laura Ballarin
5/12/2023
7 min
Saas Pricing

Usage Based Pricing, the Holy Grail of SaaS Pricing?

Usage-based pricing (UBP), also called “consumption-based pricing”, is one of the many SaaS pricing models. In a nutshell, it lets customers pay for a product based on their usage.
Laura Ballarin
5/12/2023
7 min
Saas Pricing

Tiered Pricing Model: Great to Maximize SaaS Revenue

Tiered pricing is a common billing strategy used by many companies. This approach involves offering different levels of service or products based on predefined tiers.
Laura Ballarin
5/12/2023
7 min
Saas Pricing

Freemium Pricing: Great to Improve SaaS Customer Acquisition

The freemium model is one of many pricing models used by SaaS companies. By offering a free service to most users, it is primarily a growth strategy, as opposed to a standalone business model.
Laura Ballarin
5/12/2023
7 min
Saas Pricing

The 4 Best Pricing Models for SaaS

Let's dive into they key element of a successful pricing strategy: the pricing model. Find out how to strike the perfect balance between value and revenue and select the pricing model that is tailored to your SaaS business.
Laura Ballarin
5/12/2023
7 min
Analytics & Attribution

Don't Let SaaS Churn Sink Your Business!

To fully comprehend the effects of SaaS churn on growth and find ways to minimize it, it's crucial to recognize the various types of churn and their impact.
Laura Ballarin
7/12/2023
7 min
Content Marketing

Unlock the Power of Bottom of the Funnel Content

BOFU content marks the end of the buyer's journey. It's what prospects engage with to finalize their decision before making a purchase.
Laura Ballarin
4/10/2023
8 min
Content Marketing

The REAL Guide to Fix Content Cannibalization Once and for All

Targeting a keyword over and over again will do more harm than good for your website. Fix keyword cannibalization for good to stop watching your rankings fall.
Laura Ballarin
6/12/2023
Content Marketing

Turn Leads Into Prospects with MOFU Content

Many marketers often neglect MOFU content and focus on TOFU or BOFU content instead. That’s a mistake. While it may seem insignificant, MOFU is actually the most important part of the sales funnel. 
Laura Ballarin
7/12/2023
9 min
Content Marketing

Top-of-the-funnel content: the importance of prioritizing your content strategy

The question with TOFU content isn’t “how should we do it” - that’s as easy as riding a bike downhill. The real question is, “when should we do it.”
Laura Ballarin
25/10/2023
8 min
Content Marketing

New Isn’t Always Better: The Magic of Refreshing Old Content

Before even considering creating a new piece of content, you should wonder if you already covered that topic before. If you did, but that article is not performing well, it might be time for a content refresh.
Laura Ballarin
7/12/2023
7 min

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