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Laura Ballarin
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Content Marketing
Top-of-the-funnel content: the importance of prioritizing your content strategy
The question with TOFU content isn’t “how should we do it” - that’s as easy as riding a bike downhill. The real question is, “when should we do it.”
Content Marketing
New Isn’t Always Better: The Magic of Refreshing Old Content
Before even considering creating a new piece of content, you should wonder if you already covered that topic before. If you did, but that article is not performing well, it might be time for a content refresh.
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