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Analytics & Attribution

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Analytics & Attribution

What's a Good Retention Rate for B2B SaaS

In this article, we’ll talk about the three types of retention rates for SaaS businesses, how to calculate them, and how to interpret them. 
Kristin Myshkin
31/7/2023
5 min
Analytics & Attribution

SaaS Churn: the Ultimate Guide

To fully comprehend the effects of SaaS churn on growth and find ways to minimize it, it's crucial to recognize the various types of churn and their impact.
Laura Ballarin
5/9/2023
7 min
Analytics & Attribution

3 Content Marketing Analytics Frameworks for SaaS

I want to look at content marketing reporting from the trenches by providing 3 different frameworks that correspond to 3 different levels of commitment to content marketing measurement.
Vince Moreau
19/6/2023
7 min
Analytics & Attribution

How To Do Content Marketing Attribution in 2023 (and why it’s skewed)

Content marketing isn’t just about lead generation and conversions that can be measured in a few clicks - it’s an ecosystem. That’s why attribution can be pretty tricky when it comes to content marketing. 
Vince Moreau
14/9/2023
7 min
Analytics & Attribution

Stages of Customer Acquisition in eCommerce

Learn what are the stages of customer acquisition in eCommerce and how to use them in your marketing strategy with this guide.
Vince Moreau
14/7/2023
Analytics & Attribution

How to Encourage a Customer to Buy Your eCommerce Product

Getting customers to buy is the top priority for any eCommerce business. Learn how to encourage a customer to buy your product with these actionable tips.
Vince Moreau
20/12/2022
Analytics & Attribution

eCommerce Conversion Rate Statistics Explained (2022 Edition)

Are you wondering what direction eCommerce conversion rates have taken in 2022? In this article, we share insight into customer conversion statistics.
Vince Moreau
20/12/2022
Analytics & Attribution

Understanding the eCommerce Conversion Rate in Google Analytics

Google Analytics can help you monitor your conversion rate. Here, we walk you through how to track your eCommerce conversion rate with Google Analytics.
Vince Moreau
20/12/2022
Analytics & Attribution

Display Advertising Benchmarks to Understand eCommerce Rates

Discover the latest display advertising benchmarks to compare with your own ecommerce rates and understand them better. Maybe your rates are not that low.
Vince Moreau
30/11/2022
Analytics & Attribution

The Cost of Attracting New eCommerce Customers VS Retaining Previous Ones

Attract new customers for your eCommerce or retain existing ones? This article explores the cost implictions of of attracting new customers vs retaining.
Vince Moreau
30/11/2022

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