Analytics & Attribution

In this article, we’ll talk about the three types of retention rates for SaaS businesses, how to calculate them, and how to interpret them. 

To fully comprehend the effects of SaaS churn on growth and find ways to minimize it, it's crucial to recognize the various types of churn and their impact.

I want to look at content marketing reporting from the trenches by providing 3 different frameworks that correspond to 3 different levels of commitment to content marketing measurement.

Content marketing isn’t just about lead generation and conversions that can be measured in a few clicks - it’s an ecosystem. That’s why attribution can be pretty tricky when it comes to content marketing. 

Learn what are the stages of customer acquisition in eCommerce and how to use them in your marketing strategy with this guide.

Getting customers to buy is the top priority for any eCommerce business. Learn how to encourage a customer to buy your product with these actionable tips.

Are you wondering what direction eCommerce conversion rates have taken in 2022? In this article, we share insight into customer conversion statistics.

Google Analytics can help you monitor your conversion rate. Here, we walk you through how to track your eCommerce conversion rate with Google Analytics.

Discover the latest display advertising benchmarks to compare with your own ecommerce rates and understand them better. Maybe your rates are not that low.

Attract new customers for your eCommerce or retain existing ones? This article explores the cost implictions of of attracting new customers vs retaining.