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Analytics & Attribution
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Analytics & Attribution
What's a Good Retention Rate for B2B SaaS
In this article, we’ll talk about the three types of retention rates for SaaS businesses, how to calculate them, and how to interpret them.Â

Analytics & Attribution
SaaS Churn: the Ultimate Guide
To fully comprehend the effects of SaaS churn on growth and find ways to minimize it, it's crucial to recognize the various types of churn and their impact.

Analytics & Attribution
3 Content Marketing Analytics Frameworks for SaaS
I want to look at content marketing reporting from the trenches by providing 3 different frameworks that correspond to 3 different levels of commitment to content marketing measurement.

Analytics & Attribution
How To Do Content Marketing Attribution in 2023 (and why it’s skewed)
Content marketing isn’t just about lead generation and conversions that can be measured in a few clicks - it’s an ecosystem. That’s why attribution can be pretty tricky when it comes to content marketing.Â
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Analytics & Attribution
Stages of Customer Acquisition in eCommerce
Learn what are the stages of customer acquisition in eCommerce and how to use them in your marketing strategy with this guide.

Analytics & Attribution
How to Encourage a Customer to Buy Your eCommerce Product
Getting customers to buy is the top priority for any eCommerce business. Learn how to encourage a customer to buy your product with these actionable tips.

Analytics & Attribution
eCommerce Conversion Rate Statistics Explained (2022 Edition)
Are you wondering what direction eCommerce conversion rates have taken in 2022? In this article, we share insight into customer conversion statistics.

Analytics & Attribution
Understanding the eCommerce Conversion Rate in Google Analytics
Google Analytics can help you monitor your conversion rate. Here, we walk you through how to track your eCommerce conversion rate with Google Analytics.

Analytics & Attribution
Display Advertising Benchmarks to Understand eCommerce Rates
Discover the latest display advertising benchmarks to compare with your own ecommerce rates and understand them better. Maybe your rates are not that low.

Analytics & Attribution
The Cost of Attracting New eCommerce Customers VS Retaining Previous Ones
Attract new customers for your eCommerce or retain existing ones? This article explores the cost implictions of of attracting new customers vs retaining.
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