Analytics & Attribution

SaaS Companies: You Should Take Conversion Rates with a Grain of Salt

Knowing how to properly calculate conversion rates is crucial for SaaS companies. However, the calculation is not as simple as it may seem on the surface and can even be misleading in some cases.
Alexis Herrington
28/2/2024
14 min
Analytics & Attribution

B2B SaaS Retention Rate: the Ultimate Guide

In this article, we’ll talk about the three types of retention rates for SaaS businesses, how to calculate them, and how to interpret them. 
Kristin Myshkin
19/12/2023
5 min
Analytics & Attribution

Don't Let SaaS Churn Sink Your Business!

To fully comprehend the effects of SaaS churn on growth and find ways to minimize it, it's crucial to recognize the various types of churn and their impact.
Laura Ballarin
13/12/2023
7 min
Analytics & Attribution

3 Content Marketing Analytics Frameworks for SaaS

I want to look at content marketing reporting from the trenches by providing 3 different frameworks that correspond to 3 different levels of commitment to content marketing measurement.
Vince Moreau
23/1/2024
7 min
Analytics & Attribution

How To Do Content Marketing Attribution in 2023 (and why it’s skewed)

Content marketing isn’t just about lead generation and conversions that can be measured in a few clicks - it’s an ecosystem. That’s why attribution can be pretty tricky when it comes to content marketing. 
Vince Moreau
23/1/2024
7 min

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