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Alexis Herrington
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Growth
Why Measuring Marketing ROI Is A Tough Balancing Act for SaaS Companies
Everyone's talking about Marketing ROI, but very few people actually tell you the real story. Let's dive into the specifics, and how to make the most of your marketing efforts.
Digital Advertising
Facebook Ads for SaaS: What You Must Know
While it’s definitely not useful for every SaaS, Facebook still has much to offer thanks to its huge reach (that’s right—turns out it’s not JUST boomers) and also its incredible targeting power.Â
Growth
SaaS Customer Acquisition: The Complete Guide
In this article, we’ll explain two key neglected aspects of customer acquisition as well as top SaaS customer acquisition channels and strategies.Â
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