Content is a necessary evil.
It doesn't have to be an afterthought
Turn a necessary evil into your greatest marketing asset by focusing on the problems you solve.
We help B2B SaaS brands build and scale their content marketing engine to unlock their growth, build their brand, and get noticed.
Join these successful SaaS companies in content-led growth
Creating SaaS content is hard, and you already have so much to do ...
- You feel like you’ve written about it all, and don’t know what to write next
- You have no idea what people are searching for
- You feel like you're always missing your target audience
You just want to generate content ideas easily.
- You’re unsure whether investing in content will help you grow
- You don’t know what your current content actually brings to your business
- You’re unsure what metrics to be tracking
- You’re not clear on what benchmarks to aim for
You just want to be able to plan your investments and know it will be worth it.
- Looking at your current content makes you want to look away
- You’re tired of writers who deliver average content
- You feel exhausted just thinking about another writer missing their deadline
You just want a reliable way to get quality content, everytime.
- You feel frustrated with your current content operations and you feel like they’re holding you back
- Your current system does not allow you to get quality content at scale
- You’re struggling to hire quality writers and it’s slowing you down
You just want to scale content production easily and (almost) effortlessly
- You have organic traffic but it's not bringing you any business
- You've invested in content but it's low quality and you don't feel proud of it
- You'd like your content investments to be making you money
You just want a reliable way to generate top and bottom-line from content marketing
- Paid ads are working, but it’s more and more expensive to get new business
- You’re frustrated with high churn eating your profits
- You’re running out of ideas to improve Lifetime value (LTV)
- Building more features is not moving the needle
You just want to easily attract users who will buy and stay for the long run
- Your organic traffic used to grow, but the graph has been flat for over 6 months now
- You’ve tried all the “on-page SEO hacks”, but nothing has moved the needle
- You’re lost and SEO ends up feeling like a black box
- You don’t know who to trust or what to do anymore
You just want SEO to feel easy, transparent and understandable.
Oh, and that graph to go up and to the right 🚀.
You want content to help you scale, but you don’t know where to start ...
Foundational SEO - 4 to 6 weeks
In under 6 weeks, we audit your website and your current content setup to come up with a future-proof strategy, including:
Technical SEO actions
Existing content actions
New content to create
Revenue-driven content. At Scale.
The only way to get quality content repeatedly is to get quality briefs and content outlines.
Our content specialists have years of experience briefing SaaS writers, and are the ultimate addition to your content team.
Links are still one of the most influencial factors to rank consistently.
No matter what people tell you.
Our linkbuilding system is accurate, effortless and easily scalable.
Quick turnaround. Fixed Scope of Work. Transparent Pricing.
You’re less than 6 weeks away from your ideal content strategy
Going in blind is not going to cut it.
You can’t write random content and expect users to buy from it.
You need a clear, effective and easy-to-implement roadmap to start generating revenue from content.
By the end of this process, you’ll have clarity on:
Technical SEO elements preventing your growth
How your existing content can be improved and clear next steps
Exactly what topics to cover to reach your ICP
How to generate endless content ideas effortlessly
Exact steps to follow to improve your content tracking
Stellar content that brings revenue. Whatever your team size.
You don’t need random content.
You need revenue-driven content.
And it all starts with knowing what to write, how to write it, and who to write it for.
Our world-class content briefs will tell you:
What keywords to target to cover the entire search intent around a topic
The exact content structure to follow (full H2/H3 outline)
All the SEO magic (URL, metadescription, title tag, internal links) to implement
Exactly how to format the information to ensure users LOVE the content (table, illustrations, infographics ...)
Easy, transparent and scalable link acquisition
Links are still a very important ranking factor, no matter what Google is telling you.
But most link acquisition programs suck, and get you junk links.
In the worst cases, penalties.
Our link acquisition sprints are transparent and effortless:
Full link profile analysis
Target pages analysis
No crappy websites, no PBNs, no junk. Live links, from good websites.
You only pay per live link
Do it all without retainers, new hires or long deadlines
We don’t want content to be hard.
We design our projects to be bite-sized.
Maximum length? 6 weeks.
Maximum engagement? 4 weeks.
Retainer? Come on now ...
Say no to the hiring spree. We work as an extension of your team, whether you’re just getting started, or you have an entire content department
Stop paying to wait. Our projects seldom last more than 6 weeks. We deliver quality work, on time.
Black-box? Not in my house. We strive for transparency. Our deliverables are clear. No hidden fees, no hidden costs, no upsells.
Grow you MRR with content and peace of mind
People-first content. World-class growth. Easy-peasy state of mind.
You should try it.
Our transparent pricing plans
Transparent pricing, no retainers, no sales calls.
Get what you pay for.
We build a strategy based on the problems you solve by interviewing customers and SMEs.
Our content is designed to be unique, contain expert insights, and fit your narrative.
Helpful content that solves problems for people.
The #1 mistake content marketers make is pushing people away from their content marketing strategy.
They focus on keywords, volume and number of articles instead of problems, pain points and solutions.
We want to change that.
Your content impact your whole business.
Let it be your best asset.
Your MQL pipeline, on autopilot. No more missed targets.
Speak to your customers’ problems. Prove that you can solve them, and they will buy.
Generate a steady flow of inbound leads. Grow with content.
You won’t ever miss a quarterly objective again.
Content that ACTUALLY brings revenue.
Drive conversions through content.
Ditch those general articles, company updates and average articles you don’t even wanna read.
We’ll help you write the stuff people wanna read.
And that makes them convert.
Join dozens of software companies growing through content
These brands know we’re good
We're still working together and will probably never stop.
I highly recommend them.
They are bright, kind, and an absolute pleasure to work with!
If you're looking for someone to guide your content marketing efforts, look no further!
Frequently Asked Questions
We value honesty and transparency.
We do not lock clients in long-term contracts, because we think this is not the best relationship.
It favors busy work, not a results-oriented mindset.
That said, we do package our short-term projects together to create longer-term plans, usually over 3 to 6 months.
Short-term projects don't mean short-term relationships.
Some of our clients have been working with us for several years.
It's because we value long-term relationships that we don't lock people in.
Our clients stay for the work and results, not because they signed a document at some point in time.
As often with SEO, the answer is "it depends."
We usually start with a foundational project designed to make sure your website is performing as it should, and that we make the most of your existing content.
Then we go into execution mode - this is where it changes based on the budget, client, website, etc.
We know finding a good partner is hard.
If you follow us on LinkedIn, we talk about this a lot.
We value honesty and transparency. We show you the reality as it is, and we don't want to BS you or be misleading.
Yes, we can.
We do it when clients are a good fit, and when we have the subject matter expertise.
We can do it (and have done it) in the cybersecurity, finance, and insurance spaces, for example.
Ready for a 30min long pitch-slap?
Yeah - me neither. That's why we don't do them.
But we can spend some time trying to figure out whether we're a fit for each other.