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Content Marketing
Pricing plays an essential role in the journey of your potential customers.
Content Marketing
How To Scale Content Creation for SaaS Without Burning Out
Scaling content creation for SaaS isn’t just a question of producing more content pieces. It’s a much more complex process if you aim to do it well.
Content Marketing
Unlock the Power of Bottom of the Funnel Content
BOFU content marks the end of the buyer's journey. It's what prospects engage with to finalize their decision before making a purchase.
Content Marketing
The Content Marketing Funnel Is Killing Your Content Strategy
Let’s explore what the content marketing funnel is, what it means for most brands and marketers, and above all, why it’s probably more of a burden than anything else.
Content Marketing
The REAL Guide to Fix Content Cannibalization Once and for All
Targeting a keyword over and over again will do more harm than good for your website. Fix keyword cannibalization for good to stop watching your rankings fall.
Content Marketing
Regurgitated Content is Bad Content – Here is How to Avoid It
“Regurgitated content” is a term Vince came up with to describe copycat and, let’s put it frankly, “bad” content.
Content Marketing
Turn Leads Into Prospects with MOFU Content
Many marketers often neglect MOFU content and focus on TOFU or BOFU content instead. That’s a mistake. While it may seem insignificant, MOFU is actually the most important part of the sales funnel.
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Content Marketing
A Strategic Approach to Content Amplification for SaaS Businesses
“Amplifying” your content is the fastest and cheapest thing you can do to leverage your content and drive return on your content marketing investment.
Content Marketing
A Guide to Long-Form Content for SaaS Companies
Long-form content is crucial in the content marketing game, especially in the high-ticket SaaS game — and B2B in general.
Content Marketing
Use Content Briefs to Create Content at Scale [+Template]
The content brief is the first step of a content creation process — be it for blog posts, e-books, or white papers — it is the best way to ensure all involved parties are aligned at every step of content creation.
Content Marketing
Content Journalism is the Future of Content Marketing
Mixing core journalism practices (research, citing sources, storytelling, etc.) and “regular” Content Marketing allows marketers to create expert and helpful content (mostly) frustration-free.
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