Content Marketing

Scaling content creation isn’t just a question of producing more content pieces. It’s a much more complex process - if you aim to do it well. 

BOFU content marks the end of the buyer's journey. It's what prospects engage with to finalize their decision before making a purchase.

Let’s explore what the content marketing funnel is, what it means for most brands and marketers, and above all, why it’s probably more of a burden than anything else.

Targeting a keyword over and over again will do more harm than good for your website. Fix keyword cannibalization for good to stop watching your rankings fall.

“Regurgitated content” is a term Vince came up with to describe copycat and, let’s put it frankly, “bad” content.

Many marketers often neglect MOFU content and focus on TOFU or BOFU content instead. That’s a mistake. While it may seem insignificant, MOFU is actually the most important part of the sales funnel. 

“Amplifying” your content is the fastest and cheapest thing you can do to leverage your content and drive return on your content marketing investment. 

Long-form content is crucial in the content marketing game, especially in the high-ticket SaaS game – and B2B in general. 

The content brief is the first step of a content creation process – be it for blog posts, e-books or white papers – it is also the best way to make sure that all involved parties are aligned at every step of content creation.

Mixing core journalism practices (research, citing sources, storytelling, etc.) and “regular” Content Marketing allows marketers to create expert and helpful content (mostly) frustration-free.