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Benefits of eCommerce SEO and Why You Need It

Published on

July 23, 2022

Benefits of eCommerce SEO and Why You Need It

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Leveraging the benefits of eCommerce SEO is one of the crucial ways to increase your customer base. According to statistics, the first five websites on SERPs get 67.6% of the clicks. So, you see, getting your business in the top positions on search engines is essential.

Let’s put things in a better perspective for you.

Today, over 24 million online stores exist, translating to more market competition. Therefore, if you want to drive more traffic and generate more sales to your online store, you need to invest in eCommerce SEO. 

However, unless you understand how much advantage an excellent SEO regimen is, you’re unlikely to implement it in your business. On this note, we can help. In the following paragraphs, we explore the numerous benefits of eCommerce SEO.

Keep reading to find out more.

Top Benefits of SEO for eCommerce Businesses

Why do large businesses invest so much in SEO? Why is it important? Here are some eye-opening benefits of eCommerce SEO:

Brand awareness and visibility

Before you can get anyone to buy from you, they need to know who you are! That said, the more awareness you can drive for your business, the more sales you are likely to make. 

In light of this, eCommerce SEO is one effective strategy for driving brand awareness and visibility. 

By optimizing on-page elements that improve ranking, you place your products or services in front of your target audience. So, when someone interested in your product searches a relevant keyword, your page will be one they will see and will most likely click on. 

Provides optimized user experience

Next on the benefits of eCommerce SEO is improved user experience. To drive greater conversions, you need to offer your customers a great user experience.

By ranking high on the search engine results, you are not only making your page visible for users. You are also making it easy for them to find what they are looking for. 

The benefits of SEO for ecommerce: your user experience is better.

Here is how Google interprets it — the more people that land on your page for a particular keyword, the more they consider your page relevant to users. 

But here is the thing, an optimized user experience means your users are satisfied with the results they see. In other words, if a particular keyword leads them to your page, the content they find there must satisfy their query. 

Otherwise, they will leave your page, which will affect your ranking on Google. However, with eCommerce SEO, you can work on ranking your page for the right intent to provide a great user experience. 

Lower customer acquisition cost

With so much being invested in paid ads like Google ads, being able to drive traffic organically can save you money in the long run. 

With e-commerce SEO, you will be able to push down your customer acquisition cost while driving up your conversion rates.

Now that you know some of the benefits of eCommerce SEO, what’s the next step? We recommend securing the services of experts who have the technical know-how and experience to help you achieve the results you want.

Why You Should Hire SEO Experts for Your Business

Ready to invest in eCommerce SEO for your business and enjoy its benefits? Here are the top reasons you should hire a company like SEO Therapy to help you along the way.

Experience and expertise 

Hiring an SEO expert means you partner with someone who knows their stuff. In other words, they know the ins and outs of SEO. But, more importantly, they’ve made all their learning curve mistakes in the past and have learned from them.

Because eCommerce SEO is more than just stuffing a page with keywords, your expert can develop the right strategies and campaign to maximize your on-page rankings. 

Besides, they have worked with many companies across different industries, so they can bring their experience and skills on board to generate the results you need. 

Saving time is one of the benefits of hiring an SEO agency for ecommerce.

It helps save time and cost 

As a business owner, you are responsible for many aspects of your business. In other words, you have to worry about the day-to-day operations and ensuring everything goes smoothly. 

By hiring an SEO expert to manage your eCommerce SEO, you have one less worry and can focus on other aspects of your business. 

The best part?

Since they are experts, you can worry less about wasting money on wrong strategies and campaigns. 

Popular SEO Tools/Software Available Today


This is one of the most popular SEO tools online. SEO experts enjoy the myriads of advantages Ahrefs offers for site optimization. 


  • With the Ahref keyword research tool, you can generate millions of keywords on a single search term. 
  • Also, Ahrefs SEO analysis tool makes it easier to see what parts of your site need improvements to rank better in search engines. 
  • Ahrefs allows you to monitor your competitors' backlinks and use them for your SEO strategy with the competitor analysis tool. 
  • Ahrefs also helps you discover ranking content on any topic and find the best content for your site.


Ahrefs offers a 7-day trial for $7. After that, you can opt for an upgrade plan from as low as $99 to as high as $999. 


SEMrush has many excellent features that make it a favorite among SEO experts. With this tool, you can easily access your page ranking and discover new ranking factors that you can begin to implement. 


  • One of the most significant advantages many SEMrush users enjoy is the organic traffic insights feature. With these metrics, you can discover what works and how you can improve.
  • With SEMrush, you can discover your page rankings and how you are doing compared to your competitors. 
  • SEMrush offers comprehensive keyword research to allow you to find content ranking opportunities.


SEMrush has three paid plans ranging from $99.95 to $399. 95. 


GrowthBar is another top SEO tool in the market, and it is famous for its comprehensive keyword and competitor analysis features.


  • Provides excellent content ideas to promote your business
  • With this tool, you can spy on your competitors’ top organic keywords, backlinks, and what strategy they are using. 
  • It has a simple and intuitive interface that make it easy to navigate 


It has a 5-day free trial offer. You can then upgrade to any paid subscription plans for as low as $29. 

Now That You Know

Your online store can rank better on search engines and generate more visibility and sales with eCommerce SEO. However, knowing the benefits of eCommerce SEO is only the first step. The next is applying the knowledge to achieve your business goals.

Thankfully, you can partner with SEO experts to maximize your resources and ensure success.

Vince Moreau

I'm the CEO & founder of ScaleCrush. You can often find me ranting way too much about BS marketing advice, fluffy and regurgitated content, and calling out gurus. I also happen to have my very own unoriginal thoughts about the stuff we're going through.

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