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7 Best SEO Tools for eCommerce to Rank on Google

Published on

July 23, 2022

7 Best SEO Tools for eCommerce to Rank on Google

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If you’re wondering what the best SEO tools for eCommerce are, you’re not alone. Thankfully, you’ve come to the right place.

Over the years, the eCommerce market space has grown increasingly competitive. In 2020 alone, statistics showed that the eCommerce industry saw a growth of approximately 25%. Therefore, it is safe to say you need all the help you need to stay ahead of the competitors.

One way to do this is to leverage only the best SEO tools to put yourself in your customers’ faces. Not to worry, we’ll point you in the right direction.

In a few moments, we'll explore some of the best SEO tools for an eCommerce business. That said, let’s jump right into it!

SEO Tools for eCommerce: The Top 7 Options for You

In no specific orders, here’s our compilation of the best SEO tools for eCommerce businesses today:


First on our list is SEMrush. This tool is one of the most popular tools that helps eCommerce businesses manage their online visibility and content marketing platforms. 

Due to its SaaS capabilities, SEMrush has quickly become a favorite among SEO experts in different parts of the world. This tool has many practical uses and features to improve your website’s ranking on SERPs.

It provides information on relevant keywords, current search volume, and even websites with similar SEO tactics.

That is not all.

You will also find more than 40 separate tools and report generators on this software solution, which you can cycle through until your find the combination that works best for your business. 


  • Keyword research
  • On-page SEO
  • Competitor analysis and rank tracking
  • Local SEO
  • Competitor SEO analysis
  • Content optimization
  • Link building
Woman doing a Google research to find the best seo tool for ecommerce.


Ubersuggest is a unique tool that can help users identify the number of backlinks required to rank a particular keyword among the top 10 results on a Search Engine Result Page (SERP).

This software solution will also reveal essential information about the keyword, including the difficulty of the keyword, other similar keywords, and popular questions that online searchers ask.

What’s more? 

Ubersuggest will give you a rough idea of the strategies applied by your competitors and how competent they are in achieving the desired result. After viewing this information, you may choose to create your strategies or copy some of your own. 

Furthermore, Ubersuggest will offer crucial information about improving your current SEO strategy. This tool is one of the best resources that an eCommerce business can use to build a reliable SEO strategy. 


  • Domain review
  • SERPs ranking
  • Top keyword suggestions
  • Suggestions to gain organic traffic
  • Backlink data


Optimizely is another top-notch tool that eCommerce platforms can apply for their businesses. When you begin to use this software solution, you’d realize that this app’s features can make your SEO planning relatively easy.

With Optimizely, you can run your eCommerce business with data-driven confidence to increase your customer base and ROI.


  • Social media management
  • Personalization
  • Server-side testing
  • Content optimization

Moz Pro

Moz Pro is another worthy mention on this list of top SEO tools for eCommerce businesses. Many SEO experts fondly refer to Moz Pro as an all-in-one suite with the best SEO tools. 

However, Moz Pro's popularity arguably lies in the wide variety of functionalities it offers its users in improving their online presence. For example, the platform features a keyword explorer, which gives you accurate information on the top-ranking keywords in your specific niche. 

In addition, Moz Pro allows you to examine how your competitors’ content ranks and can even suggest strategies to help your website pages rank better.


  • On-page SEO
  • Keyword research and overview
  • Competitor ranking
  • SERP information

Helium 10

Another tool that deserves a place on our list of the best SEO tools for eCommerce is Helium 10. If you are an eCommerce business that sells on Amazon, this software solution is ideal for you. However, every online business can still get great SEO results with it.

Helium 10 is designed for product research, keyword research, list optimization, search-page analytics, and digital marketing. You will quickly discover that it has tools to identify high-ranking keywords, high-volume search terms, and an extensive database of related keywords. 

In addition, the software solution also offers detailed information on SERP ranking.


  • Keyword research
  • Keyword database
  • Listing optimization
  • SEO optimization
Woman searching for the best seo tools for ecommerce.


Zutrix is another top choice when it comes to eCommerce marketing and SEO. So, if you’re looking to boost your website’s rankings on search engines, Zutrix is an excellent place to look.

This tool takes care of all your SEO needs. The software solution will let you keep track of your rankings easily by default. Furthermore, Zutrix can accurately pinpoint key metrics about keywords and search engine pages. It also notifies you of changes to your competitor’s SEO.


  • Competitor rank tracking
  • Real-time notifications
  • SEO-targeted searches
  • AI-enabled metric tracking


For our final item on this list of the best SEO tools for eCommerce businesses, we give you Ahrefs. 

Ahrefs is undoubtedly one of the most popular SEO tools today, if not the most popular. Considering the platform’s numerous features, it’s no surprise that many SEO experts prefer to use it.

Ahrefs offers everything from keyword research and tracking to SERP ranking and content optimization tools. In addition, you can also find out information about the traffic of any website while analyzing your website to detect profound SEO issues. 


  • SERP ranking
  • Site auditing
  • Keyword tracker
  • Social media management

Why You Should Use Only the Best SEO Tools for Your eCommerce Business

Now that you know the top eCommerce SEO tools, here’s why you should integrate them into your business now:

  • SEO tools can improve your website’s visibility on SERPs and attract more customer traffic.
  • These tools can create social media awareness to boost your social media campaigns.
  • They can make your business stand out and be easily found on search engines. 
  • SEO tools improve your conversion rates.

Now That You Know

As an entrepreneur, it is understandable that you want to pick the best SEO tool for your eCommerce business.

Hopefully, we have helped you narrow down your options and made the decision-making process more manageable.

Vince Moreau

I'm the CEO & founder of ScaleCrush. You can often find me ranting way too much about BS marketing advice, fluffy and regurgitated content, and calling out gurus. I also happen to have my very own unoriginal thoughts about the stuff we're going through.

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