Best Practices for Selecting SEO Ecommerce Software

Vince Moreau
July 23, 2022

Best Practices for Selecting SEO Ecommerce Software

As an eCommerce brand, customers need to find your store online, and SEO is one way to make that happen. 

But, you know that already. After all, that’s why you’re here.

Hopefully, you typed “Best SEO eCommerce software” into Google, and we popped up on the first page. 

At least, we hope so. After all, isn’t that the goal of long-tail keyword targetting?

So, here’s the million-dollar question: 

How do you pick the best SEO eCommerce software for your website and brand?

With the numerous SEO software options today, answering this question may seem overwhelming. 

Not to worry, we’ve done our homework and are here to tell you everything you need to know to choose the best SEO eCommerce software.

How to Choose the Best SEO eCommerce Software

A good rule of thumb when selecting SEO eCommerce software is to focus on the ones that will help you grow your eCommerce store by meeting your goals. In other words, a software that ensures your web pages are optimized for Google, Bing, and even Duck Duck Go.

That said, here are some key features to consider: 

Keyword Research

When your customer searches for your product, they have to type in relevant keywords. Knowing what keywords to target to reach your audience allows you to be one step ahead with a great landing page or blog article just waiting to be discovered.

The best SEO eCommerce software will enable you to research keywords for their search volume, popularity, and the search intent around them while also offering alternatives and other similar keywords. 

For example, an SEO eCommerce tool like Ahrefs will display the search volume, difficulty, CPC, and websites that already use your specific keywords. 

This shows how competitive such a keyword is. In addition, you can find less competitive long-tail keywords that can help you rank higher. 

Let's check out some top SEO software for keyword research.

  • Ahrefs: Using Ahrefs keyword explorer, you can discover great keyword ideas when you type a keyword in the search box. It also helps you find the keywords your competitors are ranking for so you can begin to create content around those. 
  • Answerthepublic: This is an excellent tool for keyword research as it collates trending terms from search engines like Google and Bing. It helps you discover the trending phrases and the existing content around those terms.
  • Ubersuggest: Using Ubersuggest, you can find keyword terms, their search volumes, suggestions, and how difficult it will be to rank for them. It also displays the top 100 Google results for those keywords and backlinks, domain score, and social shares. 
Choosing the best ecommerce software for seo based on data analysis.

Competitor Analysis

Competitor analysis is another crucial feature to consider when searching for the best SEO eCommerce software. Here’s why: 

If you’re going to outrank your competitors, you need a tool that shows you the number of backlinks and type of content you need to create. 

With an SEO tool like SEMrush, you can conduct domain analysis to discover the pages getting traffic on your competitors’ websites. This way, you know how your competitors’ websites are faring and what strategies work for them. 

Competitor analysis also displays their top keyword rankings and the key phrases used in their organic and paid searches. 

Site Audit

A well-optimized website helps you rank well on search engines. But sometimes, there are problems within your site that are causing it to lag or making it difficult for search engines to discover certain pages.

To identify issues that are negatively impacting your SERP rating, you need an SEO tool capable of auditing your entire site. It should also suggest fixes for any discovered problems keeping your page from ranking for its targeted keywords.

One tool that does this brilliantly is SE ranking, which allows you to perform and compare audit reports to discover what is working and what you need to improve on.

Backlink Monitor

One key to optimizing your website for search engines is continuously monitoring your website’s backlinks. Thankfully, you can achieve this by using the eCommerce software like Sitechecker, which allows you to:

  • Track and analyze the backlink health of your website 
  • Keep track of all your backlinks and be notified when any is lost
  • Check the backlinks of any web page and how these links contribute to the overall ranking of your website

When selecting SEO tools, make sure they have similar functionality and assess whether there are any additional costs when monitoring the backlinks of multiple pages.  

Mobile Integration

Search engines now prefer AMP optimized pages over web pages. These are pages optimized for mobile browsing and help web pages load faster. 

Not to worry, using the best SEO eCommerce software allows you to test if your pages are AMP-optimized. SEMrush is such a tool. With its site audit feature, you can check your website statistics and discover if AMP is used. 

Using the best ecommerce software for SEO on mobile.

Reporting

Knowing your SEO status helps you discover what works and where you need to improve. 

An excellent SEO eCommerce software should generate SEO reporting-search ranking status, comparison stats, and results from optimization strategies. For example, Moz is a great reporting tool that helps you monitor your site’s rankings, traffic, and visibility.

Advantages of Engaging the Best eCommerce Software for your Business’s SEO

Engaging the best eCommerce software for your business’s SEO will go a long way in making your SEO strategy stronger. 

You save time and gain valuable insights into your site’s performance with these tools. Furthermore, you can also discover your competitors’ strategies and how you can outrank them. 

Here are some benefits of leveraging the best eCommerce software for your business SEO:

  • Saves time and resources on manual audits
  • Discover the best converting keywords as well as keyword variations for content marketing
  • Monitor SEO strategies and KPIs
  • Monitor competitors’ SEO strategies

Wrapping Up

Undoubtedly, having the best SEO eCommerce software is an excellent investment for your business. 

With them, you can conduct keyword research, site audits, and backlink analysis of your website. In addition, they allow you to monitor your competitors’ SEO efforts and provide strategies to help you outrank them. 

This article has mentioned different tools you can use to up your SEO game, including Ahrefs, Answerthepublic, Ubersuggest, SEMrush, Sitchecker, and Moz. Using each of these at different points of the content creation process will ensure that your web pages are optimized for Google and more.

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