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If you’re reading this, you likely know the benefits of SEO for your online business, and you’re looking to leverage them. But how do you pick the best SEO services for your eCommerce company?
With the number of brands offering SEO services and the varying each offer, we understand that choosing an eCommerce SEO service provider is not an easy task.
Thankfully, we can help.
This article discusses the key features to look out for in the best eCommerce SEO services. We’ll also point you in the direction of top-notch SEO experts in the business.
What to Look for in an SEO eCommerce Service
How do you know if an eCommerce SEO service is the best for your business? The following few paragraphs will share insight into what you should look out for!
This is the first place to start. A good SEO eCommerce service must include an SEO audit for your website. This means they must take an in-depth view of your website. The goal is to discover what is working and what isn’t.
An SEO audit will help you develop a specific strategy for your company.
You don’t want to hire a service that uses the same strategy for all their clients without considering what is specific to yours.
A good SEO eCommerce service must include a competitor analysis strategy.
This will help you know who your main competitors in the market are. It will also help discover what strategies they have in place.
They want to research both your online and offline competitors. By knowing what your competitors are up to, you can plan your strategy better.
Besides, in-depth competitor analysis will show you what is already getting results in your niche. Furthermore, you can also learn how to leverage your competitors' weaknesses.
For example, if your competitor is getting a lot of links and brand mentions, you want to study them to know why and how you can create even better content.
Customized content plan
If you want to invest in an SEO eCommerce service, you want to ensure they provide a customized content plan for your brand.
Unfortunately, many SEO services use a one-template-fits-all strategy. It is an excellent idea to stay out of the way of such companies as this strategy might not be best for your business.
Instead, you need an SEO service that takes a personalized approach to your business and can provide plans specific to you.
So, before hiring any SEO service, ask if they offer a customized content plan.
With on-page optimization, your SEO company focuses on improving critical elements on your website for search engines.
When on-page SEO is top-notch, it allows search engines such as Google to understand the content on your website. This is what will help rank them for the right keywords.
Therefore, the best eCommerce service must optimize specific keywords on your website to improve visibility and ranking. Also, they must know how to structure every page on your website so that Google understands it.
On-page services include optimizing site images for best page load speed and auditing meta tags, title tags, and meta descriptions.
The best SEO eCommerce services must also include off-page optimization. These are factors outside your website that affect your ranking on search results. They include:
Curation of shareable content for your blog
Promotion of website content to bloggers and influencers
Optimization of your Google My Business profile
Monitoring of your social media following and mentions
In addition, they also want to scrutinize the backlinks and brand mentions your website gets. This means they must monitor the quality and quantity of sites linking to your website.
For example, as someone in the fashion industry, you want to get other reputable bloggers and websites in the fashion and lifestyle industry to link to your website.
Why SEO Therapy is the Best SEO eCommerce Service
SEO Therapy offers some of the best SEO services for eCommerce businesses. Here’s why we are the best at what we do:
We provide the right specialties
The truth is not all companies are just looking to rank on the first page of Google.
Your business’s goal may be to rank for certain keywords to help boost product sales. Others may want to increase conversion rates while building a large social media following.
This is why SEO therapy first considers your business needs and how they relate to your goals. We then work with you to develop a specific SEO strategy that helps meet them.
We provide on-page and off-page optimization services
At SEO therapy, we understand that both on-page and off-page optimization strategies are required to help a brand gain more visibility.
We focus on on-page SEO elements such as:
Optimization of URL structure
Research of keywords that will help your website rank
Optimization of title tags and meta description
Use of suitable headers in content
In addition, we also offer off-page optimization services to help your website rank better.
This includes your website’s backlinks, social mentions, and followings. We also focus on the creation of shareable content for your blog.
We offer metrics that matter to your business
When selecting a good SEO eCommerce service, you want to ensure they provide the right metrics to help measure performance.
Thankfully, at SEO Therapy, we do!
We always work closely with our clients to provide metrics that match their goals.
For example, if you are trying to launch a new product in the market, you will want to measure your engagement. But, not to worry, we monitor essential metrics such as keyword rankings, conversion rate, page load time, organic sessions, etc., to measure the progress of our strategies.
Now That You Know
Hiring an SEO eCommerce service is a considerable investment, one you want to consider carefully before making a decision. This is because the service you employ will determine how well your website performs and how you can reach your business goals.
We hope that we’ve helped you identify how to choose the best SEO eCommerce service that will get your desired results.
With services such as SEO audit, on-page and off-page optimization strategies, provision, and interpretation of critical metrics, SEO therapy is a perfect choice for any eCommerce business!
I'm the CEO & founder of ScaleCrush. You can often find me ranting way too much about BS marketing advice, fluffy and regurgitated content, and calling out gurus. I also happen to have my very own unoriginal thoughts about the stuff we're going through.
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