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Are you wondering why you should use display advertising for your eCommerce business? Then, this article is for you!
Over the years, display ads have become quite popular as an advertising tool, especially in the eCommerce space. Only last year, in 2021, experts estimated that only the display ads industry accounted for at least 50% of all media advertising!
However, if you’re still wondering if utilizing display ads is the right decision for you, you’re not alone. Not to worry, we can help.
In this article, we explore the pros and cons of display advertising to help you gain insight into why the industry is booming. Of course, we also answer the question of why you should use display advertising for your eCommerce business.
So, if you jump to the end of this article, you’d discover our answer. But, first, let us examine the advantages and drawbacks of this advertising strategy.
Display Advertising: The Pros and More
What are the advantages you stand to gain when you use display advertising? Keep reading to find out!
Display Ads are attractive and visually appealing
One of the significant advantages of display ads is how appealing they can be — with proper design, of course. Due to their visually appealing nature, they are more likely to catch the customer's attention than many other types of advertising. Also, they can be designed and styled to suit your online store.
Besides, display ads allow you to add video, audio, and graphic content from your store's brand. This enables you to stand out from other brands and attract more customers quickly.
Display ads enhance a store's online visibility
The visibility of your online store will determine how quickly it will get noticed by online users and your target audience. Therefore, by employing display ads as part of your advertisement strategy, you can quickly get in the faces of your potential customers and build your online visibility.
The best part?
By using dynamic display ads, you can easily appear on the screens of users who are searching for your specific products and services. This way, you’re one step closer to getting them to take action and buy from you. Or, you’d at least get them into your sales funnel.
Display ads are a perfect addition to other marketing strategies
Are you still wondering why you should use display ads? They can pair very nicely with your other advertising efforts.
On its own, display advertising is effective. But, when you combine it with other marketing strategies, the results can be explosive. Thankfully, display ads combine conveniently with other forms of advertisement.
According to studies about online stores, 27% of consumers search for a business after coming across their display ad. In other words, at least a quarter of the visitors to your website will find you because of your display ads. From there, you can continue the sales process with email marketing strategies.
They help your target audience get to know you better
Display ads can help create initial interest in the minds of your potential customers. With time, these ads can begin to familiarize them with your brands and the kind of value you offer.
For instance, if a user searches for kitchen products online, your display ad can pop up on their screens, offering them similar kitchenware. So while they may not take action immediately, at least they now know you exist and are more likely to visit your eCommerce website.
Display ads are cost-effective
Finally, on why you should use display ads — they can help you save money. Unlike many other advertising mediums, which require relatively large cash flows, display ads are considerably more affordable. Yet, you can still get impressive results!
With display ads, you can start with traffic-driving ad campaigns with only a designer on your team and rates as low as 50 cents per a thousand impressions. In other words, 50 cents can get you on 1000 screens!
Are There Drawbacks to Display Advertising?
Well, we promised to examine the pros and cons of display advertising. However, the truth is there are some downsides to display advertising.
For one, display ads make it more challenging to control your brand reputation as you can predict what sites your ads will pop up on. Furthermore, some people may find display ads annoying as they appear on user screens without permission.
So, knowing these, should you still use display ads? Keep reading to discover our view.
Why Use Display Advertising For eCommerce?
There are different marketing approaches your eCommerce store can take to draw attention to itself. Using display ads is one. But, why use them?
Display Ads are an excellent choice for startups and small brands with limited marketing funding because of their cost-effectiveness. Also, display ads are perfect if your brand has low awareness. You can easily put yourself in people’s faces and increase your visibility online with these ads.
Are you still wondering why you should use display advertising? Here’s one more reason for you.
A display ad campaign may just be that extra push you need to get potential customers to finally take action.
For instance, assume some people already know about your brand but have just not gotten around to buying from you. Then, a display ad with a link to your products can be that extra convincing they need to make a financial transaction.
And There You Have It
By now, you have likely decided on whether or not you want to use display ads as part of your advertisement strategy.
Well, we recommend that you do as display advertisements can go a long way in increasing your brand awareness, pulling traffic to your website and into your sales funnel, and ultimately boosting conversions.
I'm the CEO & founder of ScaleCrush. You can often find me ranting way too much about BS marketing advice, fluffy and regurgitated content, and calling out gurus. I also happen to have my very own unoriginal thoughts about the stuff we're going through.
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