Facebook Ad Design for eCommerce: Best Practices for You

Published on

July 23, 2022

Facebook Ad Design for eCommerce: Best Practices for You

đź‘‹ I hope you enjoy reading this post

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If you want my team to help with your eCommerce SEO campaigns, click here.

Your ads are one of the ways you present your brands to your potential customers while visually communicating with them.

Therefore, as a business owner investing in Facebook advertising, it is not enough to have great products and services. Your ads need to be able to show that too. This means investing in top-quality Facebook ad design.

However, there are many design elements to consider — images, colors, size, fonts, etc. — coming up with the perfect design can understandably seem impossible. But, not to worry, we can help.

In this article, we’ll walk you through some proven tips on designing ads that convert on Facebook. You’ll also discover insight into the best images for Facebook ads.

So, let’s get into it!

What Are Facebook Ads and Do They Work?

Facebook ads are exactly what they sound like — advertisements that brands and businesses place on Facebook to promote their products and services. These ads may be in several forms, from texts to pictures and videos.

That said, do Facebook's ads work?

According to statistics, Facebook is the world’s most used social media platform, with approximately 2.91 billion users who average 30 minutes of Facebook screen-time every day.

This means ads you place on the social media giant, Facebook, have the potential of reaching 2.91 billion of your potential customers (in theory).

However, if that’s not enough, here are more numbers for you. Facebook reaches at least 59% of the world’s social media base and gets CTRs as high as 0.95!

Why is Facebook Ad Design Important?

Now that you know how powerful Facebook ads can be, let us examine why you need to have an exceptional design for your advertisements.

More often than not, your ad will be what makes your first impression in the minds of your potential customers. Therefore, you need to make sure it’s a great one. This means creating a Facebook ad design that’s:

  • Appealing
  • Easy-to-understand
  • And accurately represents your eCommerce brand.

Tacky, blurry, and boring pictures are generally pitfalls you want to try and avoid. Otherwise, you risk putting off people who view your ads (potential buyers).

Besides, having an excellent ad design not only catches your viewer’s attention and increases that chances of taking action, but it also tells them you’re a business that delivers high-quality, and they can trust you.

Elements of a Good Facebook Good Design

Undoubtedly, a good design is crucial to the success of your Facebook ad campaign. But, how do you attain a top-notch design?

Here are some elements that are usually present in a good ad design:

Clear and catchy images

While Facebook has its specifications for uploading images, you should have yours too. The best images to use for Facebook ads are clear, sharp, and engaging images.

No one wants to stick around to look at dull or blurry pictures.

Minimal texts

Surveys have shown that the best ads on Facebook usually have minimal text (125 characters or less). So, that’s a good rule of thumb to follow.

Understandably, you’d have some information you’d like to spell out for your views, but try to keep it to a minimum.

Brand attributes (logos and colors)

It is usually best to stick to your colors and other brand attributes in your ads. This way, viewers that take action can find a seamless correlation between your ads and your website.

Besides, your ads represent your eCommerce business, so why not use every brand attribute you can?

Compelling CTA

Finally, your Facebook ad design should always have a compelling call to action. After all, it is likely what will seal the first part of the deal for you!

Facebook ad design with compelling CTA

6 Best practices for eCommerce Facebook Ad Design

Are you wondering how to make the designs for your Facebook ads better? Here are 6 proven tips to help you:

1. Contrast to get attention

Visual content with contrast typically attracts more attention than designs with dull colors.

Therefore, playing lighter and darker colors against one another can make your designs more appealing and attention-worthy. 

2. Select the best format for you

Always optimize your Facebook ad design to fit the format of your advertisement. For instance, your design for an image should be different from that for a video ad.

Also, remember that some ad formats may perform better in specific industries than others.

Popular formats for Facebook ads include:

  • Image ads
  • Video ads
  • Collection ads
  • Carousel ads
  • Stories ads

If you need to see examples of successful Facebook ads in different formats to create your ad, you can always check out Facebook's business inspiration page.

3. Keep your landing page in sync with your ad design

If your Facebook ad design doesn’t have a consistent design with your landing page, your may experience high bounce rates. Why? Viewers coming from your ad to your website are put off by the drastic changes in design.

Therefore, making your ads and landing pages have similar design elements to make the transition from Facebook to your website much smoother.

4. Use correct image sizes

With Facebook ads, you must ensure that your images and videos are in the correct sizes. Otherwise, your designs may end up looking distorted and difficult to see.

Besides, using the correct aspect ratio ensures you can create an optimal design without excess spaces and awkward alignments.

5. Choose the best images to use for Facebook ads

First off, your images have to represent your brand. But that’s not enough.

The best images for Facebook ads:

  • Are high-quality images that are visually appealing
  • Contain representations of your products and services
  • Communicate well with your viewers.
Facebook ad design with soft colors

6. Apply the psychology of color

Colors are vital to your ad design. Aside from the fact that they represent your brand, some colors can also appeal to specific human emotions.

For instance, experts have found that brighter colors like red and orange can inspire passion, playfulness, or enthusiasm. At the same time, colors like blue, green, and gray suggest gentleness, growth, and professionalism, respectively.

Now That You Know

Your Facebook ad design contributes significantly to getting your potential customers in through the door. Therefore, you have to make sure your design is top-notch.

Thankfully, applying the practices in this article can help you along the way to creating appealing ad designs that convert. 

Do let us know how it goes!

Vince Moreau

I'm the CEO & founder of ScaleCrush. You can often find me ranting way too much about BS marketing advice, fluffy and regurgitated content, and calling out gurus. I also happen to have my very own unoriginal thoughts about the stuff we're going through.

Marketing gurus are lying to you. Am I?
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