Best eCommerce Facebook Ads to Get Leads

Published on

July 23, 2022

Best eCommerce Facebook Ads to Get Leads

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It is easy to create an ad and post it on Facebook.

However, you probably want more from your Facebook advertising campaign: you want the best Facebook ad, the one that will help you get more leads and achieve your marketing goals.

The right ad will help you to generate a higher income because it will match the mindset of your target group. But do you know which kind of ads works the best?

Listed below are some of the best types of eCommerce Facebook ads.

Best eCommerce Facebook Ads: 9 Types of Ads 

Image ads

An image ad is a good way to advertise your product:

  • It is easy to create
  • You can use it to boost an existing post by using an image from your Facebook page.
  • Even though image ads are simple, they can be very attractive if you include the right caption, CTA, and subject.
  • Image ads can be used in the Facebook news feed
  • You can ask people to learn more about your service, brand, or product
  • You can show off your brand personality.

Facebook recommends using high-resolution images, to avoid too much text on the image, focus on your main message, and keep in mind the aspect ratio.

Facebook image ad of an ecommerce

Facebook video ad

You can use a video ad format on your Facebook Newsfeed to capture the attention of your audience and tell the story of your brand.

You can create a video ad from Ads Manager, or you can boost a post that includes a video from your Facebook page. 

A video ad is meant to convey a simple and clear message and to encourage people to take an action.

Tip: Remember that shorter videos are more engaging, especially when viewed on mobile devices. Video ads are more compelling than just images and are more likely to convert.

Poll ads

Poll ads allow you to interact with your audience: you can add a poll to your video or image ad.

For your poll ad to be successful, upload the supported file format and keep in mind the minimum aspect ratio. 

After an individual chooses an answer on your poll ad, they can view the percentage of how many people voted on each answer.

Through Ads Manager, you can see:

  • How many people engaged with your poll
  • The reach
  • The aggregated poll results.

Carousel ads

In carousel ads, you can use up to 10 images or videos to advertise your brand.

This type of ad is beneficial when you want to highlight the advantages of a single product or different products to create a broad image.

Tip: You can also add a link to each video or image and add a CTA (such as the “Shop Now” button).

Best ecommerce Facebook ads: the carousel ad

Collection ads

Collection ads are only for mobile devices and you can show five videos or images that a customer can directly click on if they want to buy your product or service. 

You can advertise one or more related products. Shopping is easy when using collection ads, and the customer does not need to leave the Facebook platform to make a purchase.

Slideshow abs

A slideshow ad is a short video ad that is made up of a collection of text, still photos, or existing videos.

They are similar to video ads, but use lesser data and have a rhythmic motion. 

A slideshow ad works well for those customers with a slow internet connection. Text or music can be added within the slideshow.

Dynamic ads

Dynamic ads will allow you to promote targeted products to customers who are most likely interested in them. 

Dynamic ads can be shown on Facebook and are excellent to use for abandoned carts on your website. It will remind the customer to complete their purchase and can increase your total ROI.

Dynamic Facebook ads for ecommerce

Augmented reality ads

As the term suggests an augmented reality ad uses filters and animation to allow people to take selfies with a filter and interact with your brand.

For example, if you sell spectacle frames, a customer can see how well the frame suits their face. This type of ad is great for cosmetic and accessories brands.

What are the Best eCommerce Facebook Ads Made Of? 

Here are some essential points to keep in mind to boost sales by making your ads really stand out.  

Use attractive images 

Always utilize high-quality images in your advertisements. The images should be vibrant, colorful, and eye-catching. Make sure the image you choose is the proper size for the ad type you've chosen. 

Include as many photographs of joyful people as possible. It's even better if they're seen using your product in action.

Tip: Images with the same colors as Facebook should be avoided (blue and white) in order to avoid confusion.

Optimize for mobile

It is critical to get your product in front of the right audience if you want it to succeed.

Since Facebook has a massive reach, and most people view Facebook on their mobile phones, it is advisable to optimize your ads for mobile devices too as it will boost your conversion possibilities.

It will be far more difficult to regularly increase conversions if you use the wrong format for mobiles. So start creating vertical images and videos. 

Have a clear CTA and value proposition

You can target people well by clearly stating what they will benefit from you and by including a clear CTA such as:

  • “Shop Now”
  • “Find XYZ Product Here”
  • "Discover more"
  • Etc.

Whether you are creating ads to target new customers, or creating ads for those who have abandoned carts, your statement should be clear. 

Make sure to include a photo of the item in the ad and link it to the merchandise so that customers can easily complete the order.

Use the right colors

Colors are just as important as using the right text and images. The right colors will attract the attention of your audience and define your brand identity. Colors also play a significant role in relating the emotion of your ad.

A compelling ad will give out the right vibe by using two or three dominant colors. 

Start using the Best Types of Facebook Ads for eCommerce Now

Facebook ads can be used by e-commerce enterprises at any point in their sales funnel. Keep in mind that upselling is a great technique to boost sales by focusing on those who you already know are interested in your product. 

Experiment with different types of Facebook ads and keep a track of which ones work the best for your brand!

Vince Moreau

I'm the CEO & founder of ScaleCrush. You can often find me ranting way too much about BS marketing advice, fluffy and regurgitated content, and calling out gurus. I also happen to have my very own unoriginal thoughts about the stuff we're going through.

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