What the Best eCommerce Advertising Campaigns Teach Us
July 23, 2022
What the Best eCommerce Advertising Campaigns Teach Us
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An advertising campaign is designed to be shown on different mediums and channels to achieve the desired results, such as more sales, better communication with your consumers, and brand awareness.
Creating an advertising campaign does not mean only creating an ad, but it means being well-organized right from the start. Partnering with an online advertising agency is one of the best ways to achieve your advertising goals.
However, you and your team can create some of the best eCommerce ads on your own if you take the time. Let’s take a look at examples of the best advertising campaigns and what you can learn from them.
What are Some of the Best eCommerce Advertising Campaigns
Listed below are some of the best examples of eCommerce advertising campaigns.
The Dollar Shave Club
Dollar Shave Club was founded to offer razor subscription services. This service could benefit thousands of consumers. To help them understand the concept, Michael Dubin who was the CEO developed promotional videos to explain the concept.
The first video was released in 2012 and went viral because the brand secured 12,000 customers within two days after launching. Just four years later, by 2016, the company had more than 3.2 million subscribers.
Today the Dollar Shave Club offers hygiene and beauty products for everyone ranging from deodorants, toothpaste, hair gel, and more.
Patagonia is an outdoor brand that supports environmental causes and it has a wide customer base. All of their social media campaigns align with their values and they have developed a powerful brand identity.
For instance, with the “Shell, Yeah” campaign, they wanted to promote their Shell Yeah line of water-resistant products.
These were made from fully recycled materials. The main objective was to create awareness and boost sales at the same time.
From Patagonia, we can learn to support a cause that we believe in and create a campaign that will connect with audiences at an emotional level.
Allbirds, an eco-friendly shoes and apparel brand was formed from a Kickstarter campaign back in 2016. Three years later it was a $100 million company. They used celebrity endorsements, excellent products, and good advertising to make it a popular brand.
Their display and social ads use vibrant visuals and great copy. All the ads also have a color palette that mimics the shoes they are promoting.
Their CTAs are simple yet effective and this is one of the highest USPs. Allbirds has made use of online advertising for their success.
Gymshark is yet another brand whose success has been great. It all started when Ben Francis and Lewis Morgan, two students, decided to start this fitness brand in 2012. Today the company is valued at over £1 billion and Ben Francis is the majority owner.
The company is dedicated to targeting a young age group of 18 to 25 years old. They believe in demographics and use influencer marketing.
This company is also known to allow massive sales and use display advertisements to push them. Most of their advertisements focus on motivation and fitness and resonate with the emotions of their consumers.
They use strong visuals and CTAs in their brand.
What Great Campaigns Have in Common
Read on to find out more about what good advertising campaigns have in common.
They show that they care
Good advertising campaigns show that they care about their customers.
For instance, Dollar Shave Club promises to bring value to consumers by providing razors just for a dollar and Patagonia shows that they care about the planet.
They tell a story
All the examples above are successful because they tell a story to consumers. When consumers like a story that you share it helps to build brand loyalty and attract followers.
They are highly creative
All the above great ad campaigns are creative and unique. When an advertisement is unique, it catches the eye of the consumer.
Try your best to get creative when it comes to developing an ad campaign.
Lessons from the Best eCommerce Advertising Campaigns
Here are some of the best takeaways from the best eCommerce advertising campaigns.
Establish Your Brand’s Identity
To run a successful campaign, you must first establish your brand's identity. You must understand your target audience and how to appeal to their pain points in order to develop interesting and effective advertisements.
You must know:
- Who you are
- What you offer
- How you intend to improve the lives of your customers.
Use Your Customer Base
Your company should use the power of its customer base to promote your brand and so assist them in gaining new customers.
It's a highly successful approach to generate new leads for your business. It could also set up a subscriber-referral scheme or publish user-generated material.
Determine your goals
Whether your main goals are to focus on building brand identity, boosting sales, driving traffic, or increasing customer engagement, your goals should be the main focus.
If you have your goals in focus, you can plan the details of your advertisement campaign much better based on:
Use the right channels
While most companies these days advertise through videos, you need to pick the right channels for your advertising campaigns.
To promote your brand, use:
- Social media.
When you use the right channel to target the right audience, it will bring attention to your brand and increase ROI.
Use emotions to resonate with your audience
Nothing can be better than an advertisement that resonates with the emotions of your audience. An emotionally touching message will attract consumers and get them to like your brand even better by building brand loyalty.
Most consumers see hundreds of ads each day, hence they may not pay attention to ads that are unappealing and plain.
The best way to stand out in the crowd is to make your ads unique by taking a look at your products and USPs and then decide which marketing channels are the best for your eCommerce business.
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