Time for a new paradigm?

We make SaaS Marketing easier, one $hift at a time

Paradigm $hift is a bi-weekly column where we explore the constant evolution of B2B SaaS marketing, and give you the latest SaaS Growth Ideas.

We think B2B SaaS marketing is flooded with bigotry, buzzwords, and gurus, and we hate it.

I believe marketing should solve problems, not trick people into buying.

Wanna read it first? No problem, click here.
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Your marketing is full of $hift!

Roses are red, violets are blue, I hate fluff, and so should you

Here’s what you can expect from this:

Fluff-free marketing advice

Our team is in the trenches every day, just like you.

We want to bring you what works without buzzwords, complex jargon or stupid new acronyms.

High-Quality Content Curation

We live in a sea of content, and 95% of it is bad.

We bring you the stuff that’s actually worth reading.

B2B Growth Trends

B2B marketing is constantly evolving.

We stay up-to-date on AI, new tech, new trends, and new tactics so you don’t have to.

But beware: what's missing in your marketing isn't new. It's the old, boring stuff.

We also have more great content for you

Expert Articles

Learn how our industry works, and how it evolves

7 min

The Guide to SaaS Dynamic Pricing

Discover why dynamic pricing is becoming such a popular and effective strategy for SaaS businesses, and find out how you can use this method to maximize your company's revenue.
7 min

Value-Based Pricing: a Must Have for SaaS Companies

Value-based pricing is a powerful option for many SaaS companies. It involves setting the final price based on what the customer values the most.
5 min

Per Active User Pricing, an Alternative to Per User Pricing

Consider the per active user pricing as an alternative to the per user pricing model. With this approach, customers pay for the individuals who actively use the product. This resolves the concern of your customers about purchasing

Tired of fluffy marketing gurus? So are we!

Subscribe now to get fluff-free B2B marketing advice in your inbox every other week.

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